Altitude Underscore

Branding & Illustration

Altitude Underscore is a new catalogue of production music from the brains behind Altitude Music. As with Altitude, they wanted an aesthetic that would set them apart from an industry saturated with stock photography, and wouldn't look out of place on a record store shelf. I created a logo – a development of their iconic Altitude 'A' – a vibrant colour palette for flagging themes, and a graphic illustration style to reflect the feel of each album.