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Shoop

Shoop: Branding, Illustration, Print & Signage

 

Shoop

Branding, Illustration, Print & Signage

Shoop wanted an identity that felt as warm and friendly as a bowl of their signature dish – soup. Their mission is to serve a seasonally changing menu of soups, salads and sandwiches, all made fresh on site that day. To reflect their focus on ingredients, I created a palette of food icons to change with the menu.

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