Arighi Bianchi
Branding
Arighi Bianchi is a fourth generation family business, that have been selling furniture and homewares from their beautiful flagship store in Macclesfield for over 160 years. Whilst being well-known locally for their high quality goods and warm customer service, they weren’t keeping up online with the uber-modern, digitally-focussed competition. They needed a fresh, bold new look to bring them into the 21st Century, that retained the trust of a brand built over a century and a half of good business. The result is a stronger, cleaner wordmark – with numerous digital-friendly variants – a brighter RGB palette and an upbeat new tagline, because “there’s no place like home”.
