Happence
Branding
Happence offer workplace mental health solutions, including a mobile app and leadership programmes. They needed a visual identity that felt friendly, inclusive & empowering, whilst also reflecting their roots in neuroscience. I kept the logo clean, pairing straightforward type with an upbeat sunburst icon, then added warmth with a bright palette of colour gradients. Alongside the graphic part of the identity, I commissioned Marta Ruiz Bueno to create a bespoke set of illustrated characters to bring their content to life. For their leadership offering I tweaked the identity with a toned down gradient palette and lighter, more elegant typography.
