The Nothing
Branding
The Nothing is an award-winning creative studio, who translate complex ideas into bold, clear storytelling. They wanted a fun and dynamic new brand identity that communicated their mission – to empower the most ambitious brands with video, animation & design. I developed a chunky logo, that subtly suggested movement by appearing to rise up out of (or perhaps sink into) “the nothing”. I paired this with a punchy colour palette, and a whole selection of graphic textures that reference shifting light and shadow.
